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Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end.
In this guide, we will take you through the main points of competitor analysis which you may need to revisit when your campaign has been up and running for a while:
This guide also includes: