We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

The post The 2023 B2B Superpowers Index appeared first on Search Engine Watch.

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences that precisely meet, and even exceed, their expectations.

The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.

Download the ClicData Report, “Data Analytics in Marketing” to learn What are the biggest advantages of your current data analytics tools and systems.

In this comprehensive Report on the two marketing technology approaches, you’ll learn:

• Both the survey results and the conversations we have every day with our clients show that there is a growing appreciation of the need to move faster and make data-driven decisions
• Understanding what data is most valuable and what should be focused on, while also appreciating the type of tool needed to effectively leverage that data.

Download the ClicData Report today to learn why we expect marketing departments to become undeniable revenue drivers backed by cold hard data.

The post Data Analytics in Marketing appeared first on Search Engine Watch.

While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers.

The companies that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data deprecation playbook right now.

Download our eBook to learn how you can successfully navigate the ongoing changes in the privacy-first era. You’ll discover:

• The four tools you need in your third-party data deprecation playbook
• How a customer data platform (CDP) enables you to execute on the playbook
• What companies like VF Corporation, HEINEKEN USA, and others are doing to make the transition now

The post The Third-Party Data Deprecation Playbook appeared first on Search Engine Watch.

The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5
years. The changes you’ve made in your transactional habits are the same changes happening across the
board in all industries, especially in financial, retail, and hospitality. Why is this happening?

There are 3 primary reasons:
• Young adults are extremely comfortable with digital transactions
• During the pandemic, baby boomers shifted to a more digital transaction experience (banking,
grocery shopping, etc)
• The proliferation of mobile devices – they’re easy to use, accessible, and have vast capabilities that
are constantly improving.

Download the guide to know more.

The post Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study appeared first on Search Engine Watch.

To enhance your email deliverability and improve your inbox placement, follow these 21 steps for success by downloading this free guide.

The post 21 Steps To Email Deliverability Success appeared first on Search Engine Watch.

Complete the form and download the guide ASAP!

The post Email, The Weapon Against Identity Fraud appeared first on Search Engine Watch.

Increasing the number of your email subscribers enables you to cast a wider net with your carefully crafted marketing messages and can substantially boost the effectiveness of your marketing efforts. Even large email databases require continuous maintenance efforts due to the daunting reality that 30 percent of email addresses change each year.

Read 21 brilliant ways to grow your email lists with valid email addresses.

The post 21 Ways to Grow Email Lists appeared first on Search Engine Watch.

But how do you tell the good from the bad?

If you’ve fine-tuned your site content but still aren’t getting the results you want, odds are you need a backlinking strategy.

This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility.

To find out more, download the copy of this guide below.

The post The Essential Guide to Backlink Building for SEO appeared first on Search Engine Watch.

How you execute your planning and production depends on myriad factors. Indeed, with more tools and tactics at your disposal—and a shifting, uncertain marketplace—it’s never been more complex. The solution ultimately lies in avoiding ad hoc content creation and case-by-case analysis and instead—building a strategy and mapping clear processes.

Semrush has created this report to share their expertise and industry knowledge to help your business grow better with content.

In the report, you’ll find insights and practical advice based on the opinions of industry experts and expert analysis of Semrush data. Covering everything you need to know to design a better content marketing strategy this year, this State of Content Marketing report provides a bird’s eye view of top content marketing trends and an in-depth manual on how to build your content strategy and workflow in 2022.

The post The State of Content Marketing 2022 Global Report appeared first on Search Engine Watch.

Read this report to understand how to proceed with modular content initiatives in your B2C marketing organization.

In this Forrester report you’ll find:

• Why modular content is the key to customizing experiences at scale
• How modular content solves scaling issues through smart content reuse
• Examples of successful modular content initiatives
• Why modular content requires people, processes and technology shifts
• How to start small with modular content to drive tests and CX transformations

To find out more about how to optimize your content, please fill in the form on the right to get your free copy of the resource.

The post Modular Content Is The Key To Customizing Experiences At Scale appeared first on Search Engine Watch.